The wordplay is all totally justified, because Beauty and the Beast is wasting no time in waltzing or belting or roaring or beer-hoisting or time-stepping or flouncing or whatevering its way towards an opening weekend that’s set to break a whole bunch of box office records.
This is huge, considering how well Logan and Kong: Skull Island have done in the weeks leading up to Beauty and the Beast‘s debut. The $63.8 million it made from its Friday showings make it the highest single day earnings for a PG film, ever, beating the reigning flick — Harry Potter and the Half-Blood Prince — by a cool $8 million. (It’s pretty awesome that both films star Emma Watson, too.)
If the projections hold, Beauty and the Beast will beat out Batman v Superman: Dawn of Justice for the best March opening ever, it’ll be the new the best debut for a PG-rated movie ever (womp womp, Finding Dory — your $135 million is about to get bypassed), and it’s closing in on Best Damn Openings Ever territory. Star Wars: The Force Awakens is holding tight to its title in that regard, but Beauty and the Beast could stand to become a contender for one of the biggest openings for a film that isn’t a summer blockbuster.
Not that this is remotely surprising given the lead-up to the film and Watson’s general badassery, but still. What a beast of an opening weekend. (Sorry. Had to.)
Article source: http://www.mtv.com/news/2994671/beauty-and-the-beast-box-office/